2025 Flavor of the Year: Aji Amarillo
Since 2000, our annual Flavor Forecast has defined trending flavor, and for 2025, it's all about Aji Amarillo—a bold, vibrant chili with a subtly sweet heat.
Uncover the latest global flavor trends and shop our new products inspired by the 2025 Flavor of the Year: Aji Amarillo.
AJI AMARILLO: THE 2025 FLAVOR OF THE YEAR
Inspired by the pepper grown in Peru and native to South America, Aji Amarillo Seasoning is a sweet, spicy blend with medium heat and tropical notes, oak smoke, garlic, and onion. A staple in Peruvian cuisine, the Aji Amarillo pepper is trending worldwide, showing up as a key ingredient in appetizers, drinks, entrees, and more.
With a bold flavor that packs a punch, this seasoning is the perfect gateway to explore new spices and expand your palate!
The Flavor Forecast 25th Edition
Experience the future of flavor with the Flavor Forecast 25th Edition! Dive into our three trends—Tropical Vibes, Charred & Smoked, and Deliciously Unexpected—plus explore trending recipes and tips.
Trend #1: Tropical Vibes
Travel with your taste buds and go on a paradise adventure fueled by warm-weather flavors and cuisines. From colorful tropical fruits and vegetables, to seafood, and island and beach cuisines, this trend is your ticket to paradise.
Trend #2: Charred & Smoked
Explore the natural characteristics of ingredients in new and unique ways through charring and smoking. From veggies and cocktails to desserts and sauces, playing with fire has never been hotter.
Trend #3: DELICIOUSLY UNEXPECTED
Surprise and delight your senses with reimagined, familiar flavors in creative but complementary combinations. Explore deliciously unexpected pairings like spicy and cooling flavors as well as new takes on sweet brown.
