2025 Flavor of the Year: Aji Amarillo
Since 2000, our annual Flavor Forecast has defined trending flavors around the world. For the 25th Edition, we’re championing our Flavor of the Year, Aji Amarillo—a bold, vibrant chile with a subtly sweet heat, and unveiling our three trends: Tropical Vibes, Charred & Smoked, and Deliciously Unexpected.
Uncover the latest global flavor trends and shop our products inspired by the Flavor Forecast 25th Edition.
AJI AMARILLO: THE 2025 FLAVOR OF THE YEAR
Aji Amarillo is a pepper grown in Peru and native to South America. A staple in Peruvian cuisine, Aji Amarillo is trending worldwide, showing up as a key ingredient in appetizers, drinks, entrees, and more.
Inspired by the Flavor of the Year, our Aji Amarillo Seasoning is a sweet, spicy blend with medium heat and tropical notes, oak smoke, garlic, and onion. With a bold flavor that packs a punch, this seasoning is the perfect gateway to explore new spices and expand your palate!
The Flavor Forecast 25th Edition
Experience the future of flavor with the Flavor Forecast 25th Edition! Dive into our three trends—Tropical Vibes, Charred & Smoked, and Deliciously Unexpected—plus explore trending recipes and tips.
Trend #1: Tropical Vibes
Travel with your taste buds and go on a paradise adventure fueled by warm-weather flavors and cuisines. From colorful tropical fruits and vegetables, to seafood, and island and beach cuisines, these products are your ticket to paradise.
Trend #2: Charred & Smoked
Explore the natural characteristics of ingredients in new and unique ways through charring and smoking. From veggies and cocktails to desserts and sauces, these products will inspire you to get grilling.
Trend #3: DELICIOUSLY UNEXPECTED
Surprise and delight your senses with reimagined, familiar flavors in creative but complementary combinations. These products can be used in deliciously unexpected ways to get adventurous with your flavor pairings.
