BUILD bold flavor and texture with McCormick® Grill Mates® Max's Xtra Coarse Seasoning, a blend of salt, black pepper, garlic, onion, and aromatic spices like mustard seed, coriander and dill seed. Shake on 1 tbsp. Seasoning per 1 lb. meat, seafood or veggies. Xtra Coarse Seasoning was created in partnership with @MaxTheMeatGuy, a social media influencer who shares his expertise in the world of meat by offering tips and recipes to his fans. It’s great for adding a layer of extra-coarse texture and unique flavor to grilled steak, pork, ribs, chicken, salmon, shrimp and more. Pro grilling tip from Max: When cooking a steak or a chicken breast, season well and feel free to flip frequently on the grill. It's going to lead to more even cooking.